Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

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  Future Consumer Trends – GIM trend expert at the Handelsblatt conference
  

  Dr. Kerstin Ullrich, trend researcher and author of the future study Delphi 2017 will be one of the speakers at Customer 2009 on March 24. She will talk about consumers’ future purchase behaviour and the search for new trends in the light of the recent economic situation.
  Based on her newest trend research findings, Dr. Kerstin Ullrich will analyse the attitudes and consumption patterns of different target groups. Among others, the following questions will be subject of her presentation: Which products and services does the consumer of tomorrow want? To what extent does ecological and social responsibility influence individual purchase decisions? How do consumers react in times of crisis? How can companies communicate effectively with consumers?

  On the 2nd annual conference of the newspaper “Handelsblatt” on March 24 and 25 in Düsseldorf, marketing-, market research- and retail experts discuss new strategies to increase customer loyalty and to acquire new customers. 
  Interested? Please click on the respective links to get more information about the international Delphi Study 2017 and about the GIM trend research.

  For more information on the speech, please contact  Dr. Kerstin Ullrich
  

  
  
  
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