Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the top ten market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

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  East meets West – GIM at ESOMAR conference Asia Pacific 2009 in Beijing

  Asia is often described as one of the most exciting and at the same time most exotic and challenging regions for market research. But what is it that makes the difference?

  Patricia Blau and Susanne Wieners-Schlupkothen, experienced global researchers from GIM, shed light on this topic by bringing together both sides: their own ‘Western’ perspective on the one hand and experiences of GIM’s Asian partners as the experts for market research in Asia on the other hand.

  At ESOMAR Asia Pacific 2009 in Beijing, Patricia Blau and Susanne Wieners-Schlupkothen discussed to what extent assumed differences between ‘East’ and ‘West’ matter in market research. The authors addressed the most frequently asked questions when it comes to market research in Asia such as: “To what extent do social and cultural aspects need to be taken into consideration for project set-up?”, “Are our research methods applicable in an Asian context?“, “How established is online research in Asian countries?” and “Are in-home interviews or consumer diaries appropriate in China and what are cultural watch-outs?”.

  Should you have any further questions, please feel free to contact Patricia Blau or Susanne Wieners-Schlupkothen.

  Read the full paper: "East meets West. Bringing two perspectives together."

  
  
  
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