Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the leading independent market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, Russia, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

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  Meet us at the “Research & Results 2008” !

  After the great success of the previous years, the "Research & Results 2008" will again take place in Munich at the M,O,C, Convention Centre. “Research & Results” is the German fair  for the market research industry with a focus on business networking. Like in the past years, GIM will be present at the “Research & Results 2008” with a booth (No. 155 at the entrance!) and 5 inspiring workshops:

  • “Out of office – at eye level with the consumer“
    on November 18, 10:30am - 11:15am
    What is it that really makes consumers act like they do? This question is gaining importance to decision-takers in the area of marketing and product development. GIM shows possible processes that lead to the answer of the question.

  • “Successful B2B market research for small and medium-sized enterprises”
    on November 18, 11:30am - 12:15pm
    B2B research beyond the analysis of mere sales numbers: market research as a partner during the innovation process!
  • ”Mindsets 3.0 – Youth differentiation today”
    on November 19, 11:30am - 12:15pm
    What’s new about the youth 2008? GIM and MTV researched on the 14-29 year-olds in Germany to find out what is important to them, what frightens them, what unites them and what distinguishes them from one another.
  • “The Power of Situations: a market research tool for situative marketing”
    on November 19, 12:30pm - 01:15pm
    We present a quantitative market research tool that is designed to identify the ideal consumption situation for a product.
  • “Cultural Brokerage and target group research in the area of ethnic marketing“
    on November 19, 01:30pm - 02:15pm
    As cultural brokers, market researchers act as intermediaries between the marketing and the life worlds of the consumers with non-German origin: Ethnic Marketing as a method to specifically address this consumer group. 

  All GIM speakers can be met after their workshops at the GIM booth. They will be happy to get your feedback or answer open questions. Further topics will be the international Delphi study and book „Vision 2017 – Was Menschen morgen bewegt“ that has been released this year as well as the “POPAI Digital Signage Reference Guide”, an international study on global markets for the new media at the point of sale.

  For more information please click here
  

  
  
  
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