Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded in Heidelberg, Germany, in 1987, GIM has become one of the leading independent market research institutes in Germany. 

However, today, GIM is primarily an international network of institutes focusing on qualitative research located in Germany, Russia, France and Switzerland.

On the following pages you can find information on GIM’s research profile. For specific information on each institute go to the respective branch homepages.

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  GIM speeches at the ESOMAR World Congress 2008 in Montreal: “Anticipating Tomorrow’s Societal Change Today” & “Crossing the Frontier”

  GIM will provide two speeches for this year's ESOMAR World Congress. The first speech will be held by Dr. Kerstin Ullrich and Dr. Christian Wenger known for the Delphi 2017 study and their recently published book "Vision 2017 - Was Menschen morgen bewegt" . Their speech „Anticipating Tomorrow’s Societal Change Today“ will deal with the future „frontiers“ in Germany, France, UK and USA among others. As the main frontiers they identified the growing social and societal gaps in modern Western countries.
  The speech focuses on an analysis of the local tackling strategies and on how market research and brand management can react to the imminent societal changes.   
  Their case is based on a qualitative, two-stage delphi study that enables us to identify today the upcoming societal changes of the future and to take them into account regarding branding and brand management.

  René Kaufmann and Godehard Wakenhut will hold the second speech, “Crossing the Frontier”, which deals with the future role of the market researcher. They state that „we have to be more than just mere researchers, we have to be consultants“ and challenge the market researchers to cross the actual frontiers to still remain competitive in future. The challenge of the coming years will be to combine research, consulting and – above all – creative input. This is the only way to translate research results into strategies and to offer practicable solutions. Meeting the growing demand for visual transmission of information is also part of this. Using different examples, they will demonstrate the positive impact video studies have on marketing and product development in companies and they show the possibilities and limits of this  Anhand verschiedener Praxisbeispiele wird die positive Wirkung von Videostudien auf Marketing und Produktentwicklung in Unternehmen dargestellt und sowohl Möglichkeiten als auch Grenzen eines solchen Geschäftsmodells aufgezeigt.

  For more information on all GIM papers for ESOMAR Frontiers 2008, please contact our speakers directly: Dr. Kerstin Ullrich and Dr. Christian Wenger, René Kaufmann and Godehard Wakenhut
  

  
  
  
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