Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded 1987 in Heidelberg, GIM has become one of the leading independent market research institutes in Germany. 

Today, GIM is an international network of institutes focusing on qualitative research with branches in Germany, Russia, France and Switzerland.

On the following pages you can find information about GIM’s research profile. For specific information about each institute, please visit the respective branch websites.

• 
  « back
  
  
  

  We are Digital Signage
  
  Togther with the network agency Publicis Germany and Mood Media, a global provider of  instore audio and video solutions, GIM formed a cooperation to develop and apply Digital Signage solutions for the Point of Sale. Under the name of “We are Digital Signage” the cooperation develops and applies targeted and holistic communication concepts. At the same time, the medium Digital Signage will be advanced, its content concepts will be optimised so that it becomes an attractive marketing tool. GIM will back up the strategic and conceptual consulting with consumer insights and do the research supporting the Digital Signage projects.
  
  For more information on the cooperation go to www.wirsinddigitalsignage.de
  
  For information on the GIM tools in the context of Digital Signage, please contact Dr. Stephan Telschow, director of the competence centre POS research.

  
  
  
  « back