Welcome to GIM Gesellschaft für Innovative Marktforschung!

Founded in Heidelberg, Germany, in 1987, GIM has become one of the leading independent market research institutes in Germany. 

However, today, GIM is primarily an international network of institutes focusing on qualitative research located in Germany, Russia, France and Switzerland.

On the following pages you can find information on GIM’s research profile. For specific information on each institute go to the respective branch homepages.

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  New competence centre "GIM B2B Technology": tailor-made B2B research designed by experts

  With the creation of the GIM B2B Technology competence centre, headed by Marc Arnold, GIM has consolidated its longstanding qualitative and quantitative expertise in the field of B2B technology research. 

  Successful B2B research in the field of technology calls for an expert grasp of the subject matter, the right research methods for the target group, and field organisation based on an appropriate infrastructure. GIM B2B Technology offers efficient field and organisational routines geared to B2B technology, along with qualitative and quantitative B2B research that is need-oriented and user-specific.

  GIM B2B Technology stands for

  • Specific technological know-how in fields such as power tools, fastening technology, industrial cleaning, heating and ventilation technology.
  • Specialised staff versed in quantitative and qualitative methodology.
  • Long-standing collaboration with renowned international manufacturers and medium-sized companies.

  Find out more about GIM B2B Technology here »

  
  
  
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