GIM at EUROFORUM Conference for Market Research in Berlin October 14th to 16th

On October 14 to 16 EUROFORUM GmbH opened again its annual congress for market research in Berlin bringing together top marketing and research professionals who build their business on market research.

Under this year's theme “Being one step ahead through market research and consumer insights” participants and speakers discussed the strategic integration of market research into companies, explored the challenges of international market research and investigated methods exploring lifestyles of target groups.

As one of the congress speakers Dr. Kerstin Ullrich from GIM talked about the latest trends and challenges and shared her ideas on market research as a direction for the future. Her presentation “Delphi 2017 – What makes tomorrow tick” gives a deeper insight into tomorrow's consumers, the development of values for the forthcoming years and the impact of this societal change on consumer habits, marketing and market research.

Chairman of the second conference day was Stephan Teuber, Managing Director of GIM.

For more information please go to http://www.euroforum.de/