We offer comprehensive research and consulting services in the field of sustainable consumption and green marketing. Our expertise covers a wide range of issues in the consumer and customer sector.
We explore for you how sustainability aspects shape and change the relationship between people and brands. We work with companies and partners to help you integrate sustainable processes into your brand image and business strategy.
Insights into sustainable brand management
In today's world, sustainability communication is of crucial importance for companies and brands.
But which aspects are really relevant? Why should a brand be sustainable at all? How are different industries and brands perceived in terms of sustainability?
We provide you with answers to these and other questions.
- 6 golden rules for green marketing (german): Dr. Stephan Telschow explains what is important for companies and brands when it comes to sustainability communication and summarizes his recommendations in six golden rules.
- Whitepaper sustainability and brand management (german): Find out to what extent industries and brands are seen as sustainable by consumers. What factors play a role here and how can companies communicate their commitment to sustainability in a meaningful way?