Looking for your dream customer?

We open the doors to consumers.

Not sure about the right positioning?

We let brands play each other.

You need inspiration
for marketing and innovation?

Come to the idea
market with us!

No idea what is really going on whithin your customer?

We give shape to the unconscious.

Looking for really new consumer insights this time?

We have modules that trigger rational AND emotional answers.

Many unanswered questions?

We conduct research worldwide.
The traditional and
the playful way.

On April 16 and 17, the ”Printemps des Études“ took place at the Palais Brongniart in Paris. It is the biggest fair for marketing-, communication- and market...

In order to get information about health-related topics, Germans use many sources and know exactly who answers them which questions. This is what GIM found out...

On May 5, Dr. Tomas Jerkovic will held a speech at the University of Hohenheim. The theme of the event was ”Practice meets science“ and the...


GIM, Gesellschaft für Innovative Marktforschung, started life in 1987 as a small specialist company and has since grown into one of Germany's leading market research institutes. We offer qualitative and quantitative market research and can thus provide the appropriate research solution for your needs and area of investigation.

In every phase of each project, we optimize our methods on an on-going basis. We always employ the most suitable solution, be it ethnography, focus groups, in-depth interviewing, conjoint, multivariate procedures, tracking-studies, car clinics or research at the POS. Our passion is research and we practice this passion at an international level.

We always place the individual at the centre of our studies.
GIM, Gesellschaft für Innovative Marktforschung, is a multi-specialist, meaning we offer the highest level of competence across the range of market-research techniques.
Discover our diversity for yourself.