Looking for your dream customer?

We open the doors to consumers.

Not sure about the right positioning?

We let brands play each other.

You need inspiration
for marketing and innovation?

Come to the idea
market with us!

No idea what is really going on whithin your customer?

We give shape to the unconscious.

Looking for really new consumer insights this time?

We have modules that trigger rational AND emotional answers.

Many unanswered questions?

We conduct research worldwide.
The traditional and
the playful way.

On the 27th of March 2015, the German-Dutch Chamber of Commerce (DNHK) will host its New Member’s Day. The event was created to promote the exchange between...

In early March, the co-managing director of GIM Suisse, Susan Shaw, was elected the new president of the Suisse Market Research Association (vsms). In a...

At the beginning of March, the mayor of Heidelberg, Dr. Eckart Würzner, visited GIM for the first time. During the two-hour stay at the market research company...


GIM, Gesellschaft für Innovative Marktforschung, started life in 1987 as a small specialist company and has since grown into one of Germany's leading market research institutes. We offer qualitative and quantitative market research and can thus provide the appropriate research solution for your needs and area of investigation.

In every phase of each project, we optimize our methods on an on-going basis. We always employ the most suitable solution, be it ethnography, focus groups, in-depth interviewing, conjoint, multivariate procedures, tracking-studies, car clinics or research at the POS. Our passion is research and we practice this passion at an international level.

We always place the individual at the centre of our studies.
GIM, Gesellschaft für Innovative Marktforschung, is a multi-specialist, meaning we offer the highest level of competence across the range of market-research techniques.
Discover our diversity for yourself.