FUTURE INSIGHTS

FUTURE INSIGHTS

FOR ENHANCED BRAND MANAGEMENT IN THE PRESENT

On January 22, Dr. Mirjam Hauser (GIM Suisse), GIM expert for trends and society, took part in the German radio show “Kulturgespräch“ (“Cultural Discourse“) of...

In mid February, the “Qual360 Europe“ International Conference will take place in Berlin. For two days, top-ranking speakers will talk about the latest...

GIM has just released its third edition of the “kauFRAUsch“ study about women’s online shopping behaviour. kauFRAUsch („shopping spree“, the 4 letters in the...


SHORT PROFILE

GIM, Gesellschaft für Innovative Marktforschung, started life in 1987 as a small specialist company and has since grown into one of Germany's leading market research institutes. We offer qualitative and quantitative market research and can thus provide the appropriate research solution for your needs and area of investigation.

In every phase of each project, we optimize our methods on an on-going basis. We always employ the most suitable solution, be it ethnography, focus groups, in-depth interviewing, conjoint, multivariate procedures, tracking-studies, car clinics or research at the POS. Our passion is research and we practice this passion at an international level.

We always place the individual at the centre of our studies.
GIM, Gesellschaft für Innovative Marktforschung, is a multi-specialist, meaning we offer the highest level of competence across the range of market-research techniques.
Discover our diversity for yourself.