Whether business development, cultural institutions, associations, political parties or government programmes - public institutions face the challenge of positioning themselves successfully, satisfying the needs of their target groups and securing their funding.

In a world characterised by digitalisation, global tensions and climate change, public institutions, non-profit organisations and scientific institutions need long-term strategies and flexible solutions to modernise structures, processes and mindsets.

As experts in our field, we offer innovative solutions that meet the needs of our clients and take into account the dynamic global changes. We act with foresight to not only meet change, but to actively shape it.

What we offer you:

• Quantitative and qualitative research
• Fast, reliable data collection and efficient implementation of your projects
• Logical interpretation of the results
• Implementation in the context of digital accessibility
• Strategic consulting based on almost 40 years of research experience

Many years of experience: We work for a wide range of well-known clients - from associations and organizations to large public media houses.  

Broad variety of methods: We work in an interdisciplinary manner and offer relevant quantitative and qualitative methods with a focus on the social sciences.  

Understanding of target groups: We have extensive project experience in a wide range of areas and industries such as mobility, energy, technology, finance, education and media.

Digital accessibility: We provide you with research, implementation and accessible processing of the results from a single source. For more equal opportunities in everyday work.

Partnership and trust: We guarantee expertise, efficiency and consulting from the beginning to the successful completion of your project and are happy to advise you further afterwards.

Interdisciplinary research: Our strong team of sociologists, political scientists, psychologists, communication scientists and ethnologists will find tailor-made solutions to your questions.

GIM has maintained an intensive dialogue with academic research for decades. As part of our GIM Academics initiative, numerous colleagues are regularly active at universities, giving guest lectures and sharing their expertise in market research and marketing with students.

This experience is enriched by reciprocal visits: students gain insights into practical work at GIM. GIM Academics is coordinated by Dr Tomas Jerković, one of our specialists for public research.