Interested in relevant updates about qualitative online research?
In the age of the homo digitalis many things are possible, however, we say: not everything is reasonable. A statement like this can only be valid in detail if it is based on a broad background of experiences.
Due to the long years of qualitative and quantitative research, GIM is highly experienced in the area of online research and is also a multi-specialist in this area. Furthermore, GIM has its own platform for qualitative online research (GIM Connect).
The numerous online studies we have conducted convinced us that online research is exciting! The medium itself, the way participants use it and the methodological options are in constant – and fast – development! This is why it is even more important to continuously evaluate the research possibilities, to reflect them critically and implement them into the current research methods.
In the scope of different events, GIM‘s qualitative online research experts will soon give interesting insights into the practice of qualitative online research and their know-how.
Do you want to know more about one of the following topics? For registration and further information please click the links below:
- Focus groups or chats: What are the differences between online and offline group discussions? Join in and learn about the differences of online and offline research in direct comparison.
At the GOR 12, General Online Research 2012, March 5th-7th, 2012 in Mannheim
'Every Jack has its Jill' or a contrast of online and offline methods in an applied research setting (Dr. Gerhard Keim, Eva von Rennenkampff)
- Online research with different target groups: What are the differences between qualitative online research with different target groups, for example kids, 50+, etc.?
At the GOR 12, General Online Research 2012, March 5th-7th, 2012 in Mannheim
Too old or too young? Qualitative online research from cradle to retirement (Patricia Blau, Tanja Wulfert)
- Moderating discussion groups in the internet; how to conduct and handle forums, chats and more... in short “MROCs” (Market Research Online Communities): how does it work and what do you have to know? BVM Seminar comprising of a combination of online and on-site phases, March 14th – 20th, 2012 online at home / at work, March 21st, 2012 on site in Berlin
Moderation of groups in the internet (Patricia Blau (GIM), Dr. Gerhard Keim (GIM) and Lisa Neundorfer (Ifak))
Do you have any questions? You are invited to directly contact Dr. Gerhard Keim or Patricia Blau.
