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20.03.2024

Market research industry: GIM as a sought-after consultant and still top 5

GIM continues to be one of the five most successful and therefore 20 largest market research companies in Germany. Whether in the private or public sector: in the dynamic social and economic environment, the need for consulting is growing - before ...

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23.01.2024

GIM clearly shows its colours against the right

Tens of thousands of people are currently demonstrating across Germany against right-wing extremism and the AfD. For GIM and its employees, this is a matter of course - and time to act. The Gesellschaft für innovative Marktforschung (GIM) and its ...

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04.01.2024

Generational change: GIM with new management

The Gesellschaft für Innovative Marktforschung (GIM) has reorganised its management team: Dr Jörg Munkes and Dr Stephan Telschow will now manage the market research and consulting institute, which has been active internationally since 1987, in tande ...

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18.12.2023

CATI in demand again - especially for B2B surveys

According to industry insiders, there is currently a growing willingness to participate in CATI surveys, i. e. telephone interviews - if they are professionally prepared and implemented. This increasingly applies to surveys in the ...

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21.11.2023

Market research: the importance of accompanying consulting is growing

Data, whether already available or newly acquired through market research, has long been regarded as the new gold in and for companies. However, data must be turned into usable knowledge that can be put to use in the organisation - among other t ...

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30.10.2023

Against terror and hate: #Niewiederistjetzt

GIM and other German market research companies are sending a clear signal in favour of Israel and against anti-Semitism following the terrorist acts of the Palestinian Hamas on 7 October. We are appalled and condemn Hamas' terrorist attack on Israe ...

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10.10.2023

„Succeet 2023“: Industry get-together with added value

Succeet", the leading international trade fair for market research expertise, will take place on 25 and 26 October at the RMCC RheinMain CongressCenter in Wiesbaden. Among other things, GIM is represented with three lectures - from target group analysis with artificial i ...Learn more

26.09.2023

AI meets target group analysis: Award for media usage types

GIM and Erason, a specialist in artificial intelligence (AI), have received this year's Best Practice Award from the German Society for Online Research (DGOF). The DGOF awarded a project within the framework of Digital Media Types (DMTs), a segmentation of media users, ...Learn more

03.07.2023

Digital Media Types (DMT): New Study on Media Use in Germany

What makes Germans "tick" and what is important to them? That's what the new Digital Media Types (DMT) study on media use in Germany shows. The DMT is an enhanced new edition of the renowned Media User Typology (MNT) of ARD and ZDF. Based on nine different user types, the DMT ...Learn more

27.06.2023

Energy market research: Making the right use of opportunities for realignment

Climate change, industry consolidation, and the Ukraine war: Few markets are undergoing as much change as the energy sector. New players with faster market dynamics. Manufacturers and installers of solar panels, heating systems and heat pumps are in demand as never before. ...Learn more

30.03.2023

GIM sponsors online pitch for start-ups 2023

For the second time, GIM supports the online pitch for start-ups, organized by marktforschung. de & CONSULTING. de, as a sponsor. The digital event is the first start-up online competition for young companies from the market research, consulting and data analytics industry ...Learn more

20.02.2023

Context List 2022: GIM again among 5 institutes with the highest turnover

The industry medium marktforschung. de publishes the annual sales ranking of the German market research industry in the so-called "Context List". With annual sales of 40. 74 million euros for 2022, the GIM Group occupies 5th place in the ranking, as in the previous year. &nbsp ...Learn more

18.01.2023

Bosch Tech Compass 2023 conducted again by GIM foresight

GIM foresight - the GIM think tank for strategic future issues - has again been commissioned by Robert Bosch GmbH to conduct the Bosch Tech Compass. In this year's study, the Compass focuses on the key issue of sustainability. The study was first presented by Robert Bosch GmbH ...Learn more